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100 Times Better, 2013. Installation view at PopUp, Ogami Press.

Guernica, 2013

L.H.O.O.Q. , 2013

Mujer en el baño, 2013

La familia de Felipe IV, o Las Meninas, 2013

La Anunciación, 2013

Embossed stamp and number detail

100 Times Better, 2013

Offset print on paper, embossed stamp and pencil.
Dimensions variable.

100 times better questions the contemporary art market system defined around artist, curator, gallery, fair and collection. Valverde exhibits a selection of posters acquired in the gift stores of the Reina Sofia, Thyssen and Prado museums. The prints are “re-originalized” by means of their integration in the gallery context. Each poster is offered–in a edition of five copies–at a price one hundred times higher than the original retail price.

Exhibition history: